“They do not want juice, but when they’ll drink it, they need to drink it in restricted quantities,” Harris mentioned.
However most single-serving 100% juice packing containers and pouches comprise greater than four ounces, exceeding the advisable every day quantity for toddlers, researchers discovered.
And a few juice packing containers and pouches even exceeded the 6-ounce serving advisable for preschoolers.
“We discovered a really small variety of merchandise that might be applicable for a kid underneath three,” Harris mentioned. “Many of the juice packing containers and pouches are greater than a toddler ought to be ingesting.”
Specialists advocate that youngsters over a 12 months previous drink solely plain water or milk, she mentioned.
“They do not want some other type of drinks,” Harris mentioned. “If you are going to give them juice, search for 100% juice in small servings.”
Packaging typically confuses quite than enlightens. Manufacturers providing each sweetened drinks and drinks with out added sweeteners typically used similar-looking packages, taste names and fruit photographs, researchers mentioned.
For instance, about 85% of sweetened drinks contained photographs of fruit on their packaging, however solely 35% contained any juice in any respect, researchers mentioned.
Dad and mom should look intently to determine precisely what a drink incorporates, Harris mentioned.
“You possibly can’t belief the entrance of the packages to know what’s contained in the drinks,” she mentioned. “It’s a must to have a look at the Vitamin Info panel to see what substances are in there.”
Sweetened drinks are marketed closely to youngsters, the researchers additionally discovered.
Kids between 2 and 11 see greater than twice as many advertisements for sweetened drinks as for more healthy options, researchers mentioned. These children additionally see 4 instances as many advertisements for sweetened drinks than their mother and father do.
The American Beverage Affiliation (ABA) responded to the examine in a press release.
“America’s beverage firms agree that it is necessary for households to reasonable sugar consumption to make sure a balanced, wholesome life-style, and that is very true for younger youngsters,” the assertion mentioned.
“Our firms strictly observe tips established by unbiased displays that restrict the advertising and marketing of drinks to youngsters to 100% juice, water or dairy-based drinks and monitor TV, radio and digital promoting to substantiate compliance,” the ABA added.